Showing posts with label self-publishihng. Show all posts
Showing posts with label self-publishihng. Show all posts

Monday, September 12, 2011

Persistence & the Myth of Overnight Success

I’m always irked by the way the news media presents superstars, particularly in entertainment and the arts, as overnight successes.  The overblown images of these media darlings are much like icebergs.  All you see is the tip.  The many years of hard work and failures that it took for these people get there—the other 9/10ths of the iceberg— is hidden beneath the surface.

The reason superstars are painted this way, I believe, is that it sells newspapers and ad clicks.  Most of us don’t want to hear that Brittney Spears’ spent her entire childhood traveling around the country singing at shopping malls, desperately trying every angle she could to break into show business.  Or that Woody Allen was booed off the stage night after night, for years, until he finally developed his unique style of comedy.  Or that J.K. Rowling lived through a decade of poverty and strife while her writing was endlessly rejected by publishers.

Why don't we want to hear this?  Because it makes being successful sound so very difficult. 

But success is difficult.  It's difficult in any field, at any place, at any time.  

The  "instant success" myth is not only misleading, it's damaging to those just starting out.  If you’re trying to be successful at something and success doesn't come immediately, the way it seems to on TV, it’s only natural to think, "Well, I guess I just don’t have the talent, that magical X factor" and throw in the towel.

There is no "X factor."  We can all name lots of extremely successful people who seem to have very little in the way of raw talent.

The secret is persistence

If you study the celebrities I’ve just mentioned as well as successful people in all walks of life, you see that the underlying ingredient—even more important than talent—is pure, blind persistence.   I know that you’ve heard this a thousand times, but it’s true.

Mainly I’m speaking to the many fiction writers out there who are digitally publishing their books like I’m doing, trying to make it as self-published authors.  It’s a tough game, baby, I’m not going to kid you.  I was online for 12 hours a day, three months straight, before I ever sold even one book to anyone who wasn’t already friend or acquaintance.  It's disheartening to get up every morning and check your Amazon or Smashwords sales, and see: 1, 1, 1, 1, 1...knowing that the one book you've sold is the copy your mother or best friend bought as a “mercy buy.”  With everyone around you giving positive but shallowly supportive comments, accompanied by underlying looks that say, “What are you wasting your time with this for?  Don’t you realize it’s fruitless?”   

Under these conditions, the temptation to give up—to escape that debilitating feeling of failure—is almost overpowering.

However, if you persist, and you have something of true value to offer your readers, you will eventually break through.

But the same thing applies to any difficult endeavor in which you're struggling to achieve success.

I have always been impressed with stories of prisoners who were able to dig through a three-foot thick wall of concrete using only a nail or a teaspoon, simply through desperate, dogged persistence.  If you scrape off only 1/8th of an inch of concrete per day, after one week you’ll be one inch of the way through; after 3 months, one foot of the way through; and after 9 months, you’ll reach the other side of the wall.

Persistence.  There is no substitute for it.

Will you have to change your approach from time to time?  Definitely.  If your nail doesn't seem to be scraping away any concrete, sneak into the prison library and steal a paper clip.  Or wet the concrete with water to soften it first.  And by all means, peek into the next cell and see what your neighbor is doing.  If she seems to be making progress, copy her approach.

The theme of persistence is evident in many of my novels.  In Lust, Money & Murder, Elaine Brogan persists through hell and high water to avenge the wrongful imprisonment of her father—she spends four years studying hard in high school so she can get into the Rhode Island School of Design, where she takes a double major in Intaglio Printing and Russian, all so she is qualified to apply for a job at the Secret Service.  Once she gets in, she has to fight her way through the organization's incredibly difficult training academy...and those are just her first few steps!  In both Wild Child and its sequel, Kyle Dunlap persists in trying to find an acceptable solution for Brianna's severe addiction to the green water, going against the will of his domineering father, fighting off aggressive government agents who will stop at nothing to get their hands on it, and resisting Brianna's ceaseless pressure join her in drinking it and becoming an addict himself. 

The most important advice I can give to anyone who is struggling to be successful at anything, is simply:

Never give up.

Saturday, May 21, 2011

Readers, Writers, and The Curse of Genre

In my 25 years of writing fiction, the most frustrating thing I've experienced with publishers and literary agents is what I call The Curse of Genre. If your book does not cleanly fit into one of the predefined categories--mystery, young adult, romance, etc.--booksellers supposedly won't know what to do with it and publishers summarily reject you.

Well, my books never fit into one of those neat little categories. I'm simply not that kind of writer.

Take Wild Child, for example. Is it young adult? Is it fantasy? Is it romance? Is it sci-fi?

The answer is, it's a little of all of these genres. When I originally wrote the book, I wasn't thinking about any of this. I just crafted the best story I could possibly write, hoping to engage and entertain readers on every page, and to keep them nailed to the book all the way to the end. The genre terms "young adult," "fantasy," "romance," never entered my mind! (It was the publishers, by the way, who Wild Child as "young adult," because the main characters are 18 & 19 years old. Wrongly, I think, because adults like this book just as much as young adults or kids.)

These genre delineations are artificial, created by the distribution and sales networks out of a need to organize what they are selling into groups. I know that many readers drive this categorization, but there are plenty of others who want more variety and uniqueness in the books they have to choose from. The worst thing is that writers begin to adapt to the genre narrowness, which limits their creative expression and tends to result in cookie-cutter books that fit nicely into certain categories but are lacking in originality.

The good news is that the advent of self-publishing and the ebook revolution are a perfect antidote for The Curse of Genre. In short, writers don't have to put up with it anymore. I no longer have to listen to that tired old line that publishers have been feeding me for the past 25 years: "Loved your book, Mike, but have no idea how to sell it." And readers can look forward access to books that are much more varied and original.

My advice to writers who are publishing ebooks is to choose the genre that seems like the best description of your story and if that doesn't work, change it.  This is relatively easy to do and on Amazon and most ebook sites and only takes a matter of a day or two before the book appears under a new genre category.  Also, most retailers allow two genre selections for each book, which also gives you flexibility.

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