Q: Do I really need a literary
agent?
If you are going the traditional publishing route, absolutely.
First, let me say that there is no advantage
whatsoever for me, personally, to advise you to use a literary agent to
represent your work. The only reason I recommend that you, as an
author, have an agent is simply because that today's environment, I sincerely
believe it is in your best interest to have one.
As you probably know, many of the larger
publishers will not accept submissions from unagented writers. However,
even if such publishers were anxious to get their hands on manuscripts from
such writers, there are several reasons that it is wise to have an agent.
A good literary agent:
- knows the current market value of a book in
your genre and can get the you best possible deal
- knows which editors and publishers are most
interested in, and can effectively market, your type of book
- can hold an auction if there is enough
interest in your book and get you an even higher advance
- from experience, knows the ins
and outs of all the mind-boggling legalese in publishing contracts and can
negotiate the best possible terms for you
- knows when it might be necessary to audit a
publisher's books to make sure you are being paid all your royalties, and can
instigate the process
- only gets paid when you get paid,
taking a fixed percentage of your royalties. The more money you make, the
more money your agent makes. This perfectly aligns his/her motivation
with yours and inspires the agent to work hard on your behalf.
For these reasons, I believe a good literary
agent not only saves you a lot of money in the long run by keeping people from
taking advantage of you, but actually makes you far more money than you could
make dealing directly with publishers yourself. Furthermore, a good agent
takes much of the "business" side of authorship off your shoulders,
which leaves you with more time to write.
Q: What happens once I sign
a contract with an agent?
First, your agent will work with you to make
sure your manuscript is edited, polished and ready to submit to
publishers. Be forewarned that most agents do not involve
themselves in extensive editing--their primary business is marketing.
They usually expect the manuscript to be in good shape before they will take it
on in the first place. There are exceptions, of course--in some cases an
agent may want to help mold the book into its final form.
The next step will be for the agent to develop
his/her own pitch to editors. This may or may not be based on your query
letter and synopsis. Agents believe they know how to best pitch each
particular book they represent, so the author is generally left out of this
process and usually does not see the marketing materials.
After the pitch is developed, your agent will
begin the submissions process, often sending only a few copies out at a time to
gauge the response. If the response is strong, the agent may elect to
hold an auction for the book . More often, however, the agent will
continue with the normal submissions process until either a) the book is sold,
or b) all the possibilities are exhausted. Your agent will most likely
start with the largest publishers and work her way down, consulting with you on
how small a press you are willing to consider. She should share any
letters from agents which give feedback on your book or reasons for rejection
(often this is stipulated in your contract).
With a little luck, a good agent will be able
to place your book (yes, luck is still a factor, even at the agent
level). If not, then you must decide whether or not you want to try
another agency (difficult if the book has been well shopped around) and also
whether you want to submit your next book to the same agency or try a different
one. You should know that many agencies have contracts which allow them
to pick and choose which of your books they represent so that they are not
bound to try to market something they don't believe will sell. In any
case, you should strive to maintain as amicable relations with your agent as
you possibly can, as the publishing industry is relatively small and you do not
want to develop a reputation of being a difficult client.
My overall advice in dealing with agents is to
make the best possible choice you can in the selection process, and then stand
back and this professional do her job. Pushing your agent,
second-guessing her, and annoying her with a lot of emails and phone calls will
only interfere with the process of selling your book. Ultimately, that's
what you want--how she manages to do it should be left up to her.
Q: What if a prospective
agent says she'll "take another look" if I change my book in a
certain way? Should I make the changes?
This is a dice roll. From experience, I
believe the answer is: if you honestly agree with the changes that the
agent wants (i.e., you think they improve your book), go ahead and make them
and resubmit. If the agent passes again, then you can continue submitting
to more agents, knowing that you have a better manuscript to send out. If
in doubt about the changes, then don't make them--just move on. If and
when you feel you have exhausted all your possibilities with other agents, you
can reconsider--you may feel differently about making the changes then.
Q: When querying more than
one agent at a time, I obligated to put this in my letter?
This is a touchy issue with some agents, but in
my opinion, you are not obligated to do so. If you do not state
that you are sending out multiple queries in your letter, the vast majority of
agents will assume that you are. This is because they know that any
intelligent writer would inform them that the query is an "exclusive,"
as this gives the writer an edge over other writers submitting non-exclusive
queries (see next question for more about exclusives) . If an agent has doubts
about investing time into evaluating any particular submission, I feel it is
his or her responsibility to ask the writer if the submission is exclusive.
Incidentally, when you make multiple
submissions, if an agent asks you if you are submitting to other agents, an
answer such as "Yes I am. However, I will gladly agree to notify you
and see where you are with my manuscript before I accept any offer of
representation" is enough to satisfy most. Agents simply want
to be assured that if they invest the time required to evaluate your book, when
they finish, you will still be in a position to seriously consider their offer.
Q: What is an
"exclusive" query and when should I go about sending one?
The terms "exclusive" or "giving
an agent an exclusive" means that you are querying that particular agent
and only that agent, which eliminates the agent's competition.
This allows her to freely invest time into evaluating your book because she
doesn't have to worry about losing you to another agent during the evaluation
process. This should give you an advantage in their eyes, obviously, but
many agents don't seem to give exclusive submissions much weight. In any
case, this approach must be used with care. If you decide to give an
agent an exclusive, she will have expected you to have thoroughly researched
her and her agency, and thus will expect you to jump for joy if she makes you
an offer of representation. Any vacillation on your part upon receipt of
the offer (other than asking to review the legal contract, perhaps with the
help of a lawyer, and ask any questions you may have, which is prudent and
reasonable), will get you off on the wrong foot and likely damage your
relationship. Therefore, when you give an agent an exclusive,
you should be 100% sure you want this person as your agent and have no doubts
whatsoever about the agent's experience, credentials, or abilities.
Having said all that, I don't recommend giving
exclusives, as I feel it's just too limiting as far as your own options are
concerned. Plus, as I said, exclusive submissions from unpublished
writers just don't seem to mean much to most agents.
Q: How do I handle agencies
that have more than one agent who seems a likely prospect for me?
You must query only one agent at a time within
any given agency and wait until you receive a response from that agent before
you move on to the next. Some smaller agencies have a "team"
approach, so a query to any agent there will be considered a query to the
entire agency--you can tell if this is the case by the wording of their
rejection letter. It will say something like "After reviewing your
work, we have decided..." In the event that this is not
clear, simply write back and ask if the rejection was from the agency as a
whole, or just the particular agent whom you queried. If it was just from
one agent at the firm, you're free to query others there.
Q: What if my book is long
enough but it is a collection of short stories, not a novel?
Short story collections are rarely published by an author who is not already
known. This is simply because short stories are not popular with readers
these days. If you have such a collection, the best thing to do is put it
aside and write a novel--once that is published, you may be able to sell the
collection. Still, having said that, it is not impossible for an unknown
author to sell a short story collection--it has happened.
Q: What if I want to market
my books in another country?
This is a complicated question. The
general answer is, you should get an agent in the country where you live now
and let your agent handle all foreign rights. However, there are
exceptions to this.
Before I discuss this in detail, here are a few
facts you should know.
- All good agents in one country have partner
agencies in other countries who can sell translation and marketing rights for
all the books they represent. Also, many agents go to international book
fairs for the purpose of selling foreign rights, the annual Frankfurt and
London Book Fairs being the largest two.
- Books are rarely sold outside of one country
until they sell well (to end readers) in their home countries. Because
agents and publishers naturally want to minimize their risks, they will not buy
foreign rights for a book until it has proven itself in its home market, which
is usually where the author happens to live.
- Similarly, publishers only invest the money
to translate books into other languages when the book has proved itself in its
home country.
- Even the largest publishers rely heavily on
the author to help with the promotion of the book—in fact, as I'm sure you know,
the author is the cornerstone of all promotional activities (media interviews,
book signings, etc.) Therefore, it is advisable for the author to live in
the country where the book is first marketed so he/she can participate in these
activities and maximize the success of the book.
Now, based on the above, things get complicated
if you have previously lived in another country and the story in the book
takes place there, or if you are writing in a language that is not the main
spoken language of the country where you live, and so on.
The best way to understand how all this works
is to consider a few examples. Suppose you grew up in the USA and now
live in Australia. If the book is set in Australia and has an Australian
hero, probably it's best that you have an Australian agent, because the largest
reader base (as a percentage of reader population) will very likely be
there. If the book does well, your agent can work through co-agents and
sell rights in the USA, Canada, the UK, and all other English-speaking
countries, and then perhaps sell translation rights to other non-English
language markets. However, if your book is set in the USA and has an
American hero, it may be better for you to have a USA-based agent, as the reader
base will probably be greater there…but you would have to consider that helping
promote the book from Australia would be difficult.
Now, let's make things even more
complicated. Suppose you grew up in Morocco, immigrated to France, and
later, through some bizarre twist of fate, ended up in Flottsam's Mistake,
Wyoming. Let us further suppose that French is your native language and
English is your second. If you have written a book in French about your
experience of growing up as an immigrant in Paris, having a French agent might
be the best choice. This is because the largest market would probably be
in France (partly due to the French language and partly due to the large
Moroccan population there), and few publishers in other countries would want to
take a risk on the book until it was proven in France. However, if your
book was written in English and was a romance that took place amidst the
scintillating night club scene of Flottsam's Mistake, Wyoming, an
American agent would be best. If, on the other hand, the book was written
in English and based on your experience on living in Liverpool one summer (do
you have a headache yet?), a UK-based agent might be most appropriate.
If you have a complex situation like the one
above--and they are not uncommon--the best way to answer it is simply to query
a few agents in the relevant countries and ask for their opinions.
Q: What if I would like to
see my book made into a film? Do I need a separate agent for that?
No. Similar to the case with foreign rights
above, your literary agent will also handle film rights, either directly
or through partner agents who specialize in that business.
Also, I should mentioned that this will take
some time, and that in some cases, may never occur at all. First, Hollywood
does not buy unpublished books written by unknown authors. In fact, they
don't buy books at all—they buy screenplays, and what they buy from agents is
the right to pay someone to adapt the novel into a screenplay.
Like anyone else, movie studios and producers want to minimize their
risk. If you are an unknown writer and sell your first book to a
publisher, even a big publisher, the movie industry will usually wait and see
how well the book does before they consider buying film rights. There are
rare exceptions. If a book gets a big advance and the sale generates a
lot of media hoopla and seems particularly well-suited for the screen,
sometimes a producer or studio will feel confident enough to buy the rights
before the book actually comes out (this happened with John Grisham's The
Firm and Stephen King's Carrie, for example, and is part of the
reasons they became mega-hits).
But, as I said earlier, even if your book is
published, and even if published by a big house, it may never be made into a
movie. Adapting a novel into a screenplay is not easy, and can be
exceedingly difficult with certain kinds of stories, especially those with
intense character introspection or complex subplots. The Naked
Lunch, Master and Margarita, and Don Quixote are three
examples. Also, for artistic or other reasons, some authors decide that
they do not want their books made into movies at all. An example of this
case is J. D. Salinger and his classic, Catcher in the Rye.
As a final note, I believe that authors who are
especially keen on seeing their books made into movies should consider adapting
their books into screenplays themselves. Having your a version of your
story in the proper form (medium) will increase your chances of having it
appear on the silver screen.
Q: If I write a screenplay
or a stage play, will my literary agent handle those as well?
It depends. Some literary agencies handle
both novels and screenplays, some handle only novels, some agencies that handle
only screenplays, and even some that handle only stage plays.
In any case, if your literary agent does not
represent all the types of material you write, he or she will readily refer you
to another agent who will rep the extra pieces. It is to your agent's
benefit for you to sell as much material as possible, as every sale gives your
more credibility as a writer. Also, there is great synergy between the
publishing, film, and theater businesses. Making a sale in one makes it
easier to make a sale in the other. Obviously, if a book or film or stage
play becomes a hit, selling rights in the remaining forms is much easier, as
there is a ready-made audience for the work.
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