The Wild Publication Story

How 3,000 Copies of My Book Found Their Way from the Trash Bin to the #1 Spot on the Amazon Kindle Bestseller List

The story of how Wild Child, one of my first novels, was published is almost as wild as the story itself.

The idea for the book came to me in a dream.   I started madly writing it down the next morning, and  couldn’t stop.  In 40 days of frenzied typing at the keyboard, I finished the entire book.

The first literary agent I sent it to was Laura Rennert, at the Andrea Brown Literary Agency in Manhattan.  She loved it.  Laura sent it out to three of the biggest YA publishers.  They loved it, too.  I was thrilled—my very first YA book, and I had already found an agent and willing publishers.  My baby was about to be read by thousands, and perhaps millions, of people.   It was a dream come true.

“But,” she told me on the phone, “there’s one problem with your book.”

“What’s that?” I said, my euphoria fading.

“It’s too short.  Can you add another fifteen thousand words?”

Fifteen thousand more words?  I was dumbfounded.  I didn’t understand why I had to add 15,000 words to a book that seemed perfect as it was.

“It has to do with the cost of paper,” Laura explained, "and retail price points, and so on.  It’s complicated.”

I spent the next two months struggling to make Wild Child a longer book.  Nothing about the process felt right to me, but I like most writers, I badly wanted to see it published.  When I finally finished padding it with all the extra words, I gave the manuscript to all my friends and trusted readers to read again.  “Mike,” one of them said, “congratulations! You totally ruined a really great book.”


Unfettered, I started packing up the manuscript to send to Laura.  But at the last moment, I changed my mind.  Why should I add 15,000 words to a book that seems perfect just as it is, just because of some rules about the cost of paper and cardboard boxes?  Would an artist make a finished painting three inches bigger on all sides to make it fit into someone's frame?  To hell with the big publishers, I thought—I’ll publish Wild Child myself, in its original form.

I was living in Atlanta, Georgia, at the time.  As I needed a book cover designed, I decided to hold a city-wide student art contest for the best cover illustration.  After all, Wild Child was a story about young people, written for young people—why not have young people come up with the cover picture?

The winning illustration came from a 17 year old at North Atlanta High School, a laid-back African American by the name of Seron Fuller.  Everyone agreed that his amazing, magical illustration for Wild Child perfectly captured the main characters, Kyle and Brianna, and the overall feeling of the story.

I excitedly arranged for 3,000 copies of the book to be printed with Seron’s cover illustration on the front, investing my own money in the project.  Then, as fate would have it, my work situation changed.  Within a week of the books being delivered to my apartment, I moved across the Atlantic, to Europe, to Riga, Latvia.

Printed books are heavy.  I could only afford to take two boxes of Wild Child with me—200 books, total.  I shipped the rest up to Nashville, to my parents’ garage.  My stepfather wasn’t too happy about keeping them for me, as they took up a lot of space, but he grudgingly agreed to do it “for a while.”

I settled in Latvia and began my job, teaching at a Latvian university.   My wife is also a teacher was working at a local high school.  One day she said, “Mike, I told our English teacher that you were a young adult writer and she wanted her students to read Wild Child.  Can you spare a few copies?”

Why not? I thought.  They’re just sitting here in a box, collecting dust.  So I gave five copies to my wife to pass along to the teacher.  A few weeks later, the teacher asked for five more copies.  And five more.  Then an English teacher at another Latvian school became interested, and I gave out more copies.  And the book began to spread.

In short, hundreds high school students in Latvia went crazy over Wild Child.  I had soon given away half my copies to schools and libraries.

Meanwhile, my stepfather had contacted me several times, asking me when I was going to get all the damn books out of his garage.  I investigated shipping them all to Latvia, but the cost was astronomical.  Finally, backed into a corner, I said, “Just have them recycled, I don’t know what else to do with them.”  It killed me to tell him this, but what choice did I have?  None of my American friends wanted 28 huge boxes of books taking up spaces in their garages.

To add insult to injury, my stepfather called me back the next day.  “Mike, it will cost two hundred dollars to have these books hauled off for recycling.”  Two hundred dollars!  I had to pay to have my precious babies thrown into the trash!

I gritted my teeth and sent him the check.

More time passed.  I soon had given away all 200 of the books I’d brought with me to Latvia.  I sorely regretted having the others hauled away.

One day I ran into a student who had read Wild  Child in his English class--he recognized me from my photo from the back cover of the book.  He asked if I had any more copies.  I told him, with pang in my heart, that no more copies existed.

“You’re wrong,” he said.  “They’re selling your book on Amazon.com.”

I blinked once.  “That’s impossible,” I told him.  “All the copies I had in the United States were thrown in the trash.”

He shrugged.  “See for yourself.”

Certain that he was mistaken, I went home and pulled up the Amazon website.  Lo and behold, there it was.  Wild Child, by Mike Wells.  The book wasn’t available from Amazon directly, but from a half dozen of their U.S. resellers.

Somebody had pulled all those copies out of the trash and started selling them!

Was this yet another sign that the book needs to be read?  I certainly thought so.

Not long thereafter, I moved to the UK and started teaching in the University of Oxford Creative Writing Program.  Last year I watched the explosion of ebooks and reading devices, such as the Amazon Kindle, Barnes & Noble Nook, the Sony Stanza, etc..  It seems like everywhere I went, someone was reading a book on one of those gadgets, or an iPad smart phone or notebook computer.

I decided that Wild Child’s time had finally come.  Publishing the story as an ebook was perfect!  Ebooks don’t have any physical form—they can be as long or short as they need to be.

I converted Wild Child to ebook form for the Kindle, the Nook, the Sony,  etc.  and of course the iPad and all  the other Apple devices.  Young adult book bloggers started reviewing it and the book has received great reviews.  In July of 2011 it climbed to the #3 spot on in the Young Adult/Juvenile category on the Amazon USA Kindle Books Bestseller list, and in September of 2011 hit the #1 spot in Children's Fiction on the Amazon UK Kindle Bestseller List.

I have to say that I feel 100% better about myself now that I'm actually helping Wild Child find its way into the world.

Sometimes I think that Wild Child should have a subtitle:  The Book That Wouldn't Die.

32 comments:

  1. Fascinating, Mike! I often think that the story behind a book is every bit as interesting as the story in the book itself. It certainly is in your case. Wishing you every success, Steph

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  2. This is great! Thanks for posting :) Inspirational!

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  3. Wow, I hope you got compensated for whichever scum pulled your books out of the recycle bin and started selling them on Amazon without telling you.

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  4. Amazing! That really is a crazy story. Congratulations on your success. Following what felt right (writing the book your way) paid off in the end.

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  5. Such a great 'behind the story' story.

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  6. No doubt this book was meant to be read! The creative journey is never a straight line, is it?

    Inglath Cooper
    www.inglathcooper.com

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  7. Absolutely, it was meant to be. I have one that I love so much. The few reviews it got were absolutely WONDERFUL. But, and here's the hangup, I had to practically pay people to read it to begin with. Once they did...raves! I thought perhaps the title/cover were driving them away. So, I've republished with new name/cover. Still not getting read and I feel like I've betrayed it. My wonderful story, gorgeous and appropriate cover are still just sitting there. I know that there is a market out there for it. I know it's good--have absolutely no doubts. Someday, it's prince will come!

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  8. Thanks for all the great comments, and Linda, I totally understand how you feel. Sometimes it seems like readers must be forced at gunpoint to buy a great book. Experience has taught me that it takes a lot more than a good cover to generate sales--you have to really work the market, get readers interested in the story and the characters, find ways to connect with lots of other people so they can get to know you and your books. It takes a long time. Don't give up!

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  9. Did you ever find out how the books got out of the trash?

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  10. No, not really. A while back, when I made the video, I sent the link out to all the Amazon resellers who were offering the book and told them that they might be interested in watching, and that I had no hard feelings, was glad that the book had found its way to market. Only one reseller responded--she told me that she had bought three boxes of of the books (300 )at an estate sale in Missouri, and had paid $10 per box, and that they were brand new. That's all I know. I have always been a little suspicious of my stepfather, though... (just kidding!)

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  11. What happened with the books you didn't authorize someone else to sell? Did you ever see any $ for those?? Pirating sucks.

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  12. Barbara, thanks for your post. I want to emphasize that I don't consider what the Amazon resllers did, and are still doing, as "piracy." I threw the books in the trash, I discarded them. Books are no different from shoes or furniture or anything else you might throw out--legally, others can do whatever they want with the stuff. As I said in an earlier comment, I'm actually grateful to the resellers for getting my book out there, selling it and getting people to read it, which is what I should have done. They did this for me and they deserve the money on those 3,000 copies.

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  13. You should make sure your stepfather knows how much the books sold for on Amazon, and that HE could have made that money.

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  14. Your attitude toward the integrity of your story and not begrudging the potential money lost from the Amazon.com sales is inspiring. It's not about the money or the Big Six imprint. It's about the writing...telling a great story, moving your readers. Thanks for the reminder.

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  15. What a wonderful story! Did you ever find out how exactly they got to "half a dozen" resellers? Did the recycling company sell them to the resellers?

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  16. Thanks. I don't know how it happened (see comment I made about 6 up from this one)

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  17. Nice story, Mike. I also saw your post about the 'slow no' it makes a lot of sense. Clearly you practice what you preach in creative writing.

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  18. Great insights. I came here from twitter. Supposed to be campaigning, but this is way more interesting, especially as I start querying my middle-grade book. A class of 7th graders helped me polish it last year. More fun if you're there when they read. I gave them anonymous critique sheets for each chapter and made enormous improvements from their comments. All I have to offer on my blog is a flash fiction mashup of old tales and other humor, but there's a chocolate reward for following. http://sherahart.blogspot.com

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  19. I love the story behind the story of "Wild Child." It gives everyone who's trying to make it in this business hope.

    Thanks for sharing it, Mike. So many of the things you said will resonate with me a long time. 15,000 words? Maybe you could have added 5,000, but 15,000 would have definitely add way too much padding. I'm glad you left it as it was. It's a great story.

    Linda, Mike is right about marketing. What is the title of your book and where is it available? I looked on your website and didn't see a link...

    Linsey Someone Else’s Daughter

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  20. Very interesting and shows that if you have a good book you can make it work. even against the tide of what the publishers say.

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  21. That's so great - it reminds me a bit of John Grisham's story about getting an initial print run of 5,000 books for A TIME TO KILL, selling them out of his car, and then having to toss about 1/2 of the remaining ones, figuring they'd never sell. (Well, we all know how HIS story turned out...) If nothing else, it makes those first few remaining copies extra valuable - same as with yours, no doubt. =) Keep up the great work!

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  22. Just checking in to thank everyone for all your great comments, I appreciate them all!

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  23. Thank you for sharing this.

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  24. Wow what a remarkable story - love it. In love & light

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  25. What a very fascinating story. Good for you for being true to yourself as a writer. It can be very tough not to compromise. I think the incredible journey Wild Child took to achieve worldwide attention indicates that this YA novel was meant to be as it was. Well done!

    Gabriella Hewitt
    www.GabriellaHewitt.com

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  26. I found this post fascinating and very uplifting. I was reading an article just recently in a local magazine about book sales and found that every year for printed books there are an estimated 316,480 books printed the traditional way. If a author is lucky they may sell 1,000... That is very sobering. BUT with the advent of ebooks which has increased in 2010 164% and with the internet and social sites if an author wants to do some work after the book is finished they may be able to go past that average and slowly build up a reader base.
    I like what you are doing and can't wait to get my kindle for Christmas so I can start one of your books. I honestly don't want to purchase another book(printed one) because with all that I read and then my research books... well it's a paper zoo. BUT I also like the fact that you have gone across genres and spreading your talent so different ages can get to know your work.

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  27. Mike, good for you, it's a brilliant story, very inspirational to non-published authors like myself who are battling against the negative and discouraging vibes sent out by publishers as we try to learn our craft and sell our work.
    It also proves that publishers, who supposedly know everything, actually get it very badly wrong at times times and that you, as the author (and a new and unpublished one!)knew exactly when your book was right: you didn't need anyone in the industry to tell you.
    All authors should take note of this story and be inspired and encouraged by it. :) Thanks.

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  28. This is an AMAZING story! I'm so glad it worked out well! Also, if you are lonely for American company, my brother moved to Latvia years ago and is now married to a Latvian woman. Small world, right?

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  29. That's a great story. It seem like I have seen that book before somewhere before because the cover look very familiar.

    Thanks also for talking about the size of the book. I have the same problem with my senior sleuth. It comes in at 63,000 words and I can't imagine trying to add 15,000 words to it.

    Congrats on your success and I'm looking forward to reading it.

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  30. G'day Mike,

    What a very interesting read! Congratulations on your book's success. Your step-father could have been slightly more supportive, however. Having to pay to recycle your own books would have been heart breaking and bloody frustrating!

    Anyway good blog and well done mate.

    Regards,

    Keith

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  31. Love the story! Cant wait to read the book!

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  32. This was such an interesting post Mike. First one of yours I've read but well worth it. Pretty inspiring stuff.

    Rhys

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